# Social media management. > Social media management from Prague: strategy, content plan, posts and publishing, community management and monthly reporting on Instagram and TikTok. We take care of Instagram, TikTok and Facebook, from strategy and the content plan to publishing and community management. Every month we review what’s working and adjust the next steps. ## Social media management A profile that gets an occasional post with no plan does a brand more harm than good. People use it to judge whether a company is alive. That’s why our social media management starts with strategy: who you’re talking to, what you want to tell them and which platform makes sense for it. Without answers to those questions, every post is just another item on the calendar. Then come the content plan, post creation, publishing and replying to comments and messages. We can film, photograph and design the content ourselves, so we don’t wait on materials from three different vendors. We bring your tone into community management so the replies sound like you, not like a bot. We manage social media from Prague for clients across the Czech Republic. For the MysteryCase escape room we continuously manage TikTok and Instagram, develop the brand’s visual language and keep its community moving. We bring the same approach to every client: consistency, a unified style and content people want to follow. ## What’s included - **Strategy:** We define goals, audience, platforms and tone of voice. The strategy is a short working document, not a presentation that ends up in a drawer. We come back to it at every planning session and adjust it based on results. - **Content plan:** Every month we prepare a plan of posts, topics and formats. You approve it before publishing, so you know what goes out and when. The plan also accounts for your events, news and seasonal topics. - **Post creation:** Reels, photos, graphics and copy are created in house by our team. Everything follows your brand’s unified visual style, so the profile feels like one whole, not a collection of random posts. - **Publishing:** We publish posts and Stories at the times your audience is active and keep things consistent. Your profile doesn’t only come to life in the weeks when someone happens to have time. - **Community management:** We reply to comments and messages within the agreed scope and tone. Questions that need your answer, we pass on to you. A fast, human reply in the comments builds more trust than another post. - **Monthly reporting:** Every month we review reach, engagement and how the profile is growing. We don’t stop at the numbers; we also tell you what they mean for the next month. The report is short and clear, even for someone who doesn’t usually follow social media analytics. ## How we work - **Audit and kickoff call:** We review your current profiles, competitors and goals, and find out what already works and what needs to change. - **Strategy and visual style:** We set the platforms, topics, tone and visual rules the content will follow. - **Plan and creation:** We prepare a monthly content plan, film, photograph and design the posts, and send them for approval. - **Publishing and community:** We publish the content and take care of comments and messages along the way. - **Review:** At the end of the month you get a report and suggested adjustments. We double down on what works and change what doesn’t. ## Who it’s for Companies that know they should be on social media but don’t have the capacity for it. Brands whose profiles have stalled or get posts at random with no plan. Local businesses, restaurants and experience providers that want to bring people from social media straight to their door. Companies that want to start on TikTok and don’t know what content makes sense there. Brands that want content, design and advertising handled by one team. ## Tools and technologies Instagram, TikTok, Facebook, Meta Business Suite, Content calendar, Platform analytics, Adobe Premiere Pro, Adobe Photoshop ## Projects where we do this - **MysteryCase:** The escape begins before the door ever closes. ## FAQ - **How much does social media management cost?:** We quote every engagement individually after a short call about your goals and scope, because every client needs something different. It mainly depends on the number of platforms, the amount and type of content and the scope of community management. After the call you get a specific scope and price. - **Which social networks do you manage?:** Most often Instagram, TikTok and Facebook. You don’t have to be everywhere. Each network has a different audience and a different type of content. We recommend the platforms where your audience is and where your brand has something to say, and we’d rather do those properly than spread the content thin across every network. - **Do I have to supply photos and materials?:** No. We can film, photograph and design the content ourselves. From you we mainly need information about news, events and products, and time to approve the plan. If you have your own materials, we’re happy to use them. A phone photo or video straight from an event can come in handy too; authentic content often works really well. - **Will I be able to approve posts before they go live?:** Yes. We send the content plan and finished posts for approval in advance. We agree on a rhythm that suits you, so approvals don’t take more time than necessary. Quick reactions to current events can be pre-approved in the communication guidelines. - **How will I know social media management is working?:** Every month you get a report on reach, engagement and follower growth, with our commentary. At the start we agree on your main goal, whether that’s brand awareness, community or enquiries, and we evaluate the results against it. We always put the numbers in context so it’s clear what improved and why. - **Can you add paid advertising to social media management?:** Yes. We often combine organic content with paid Meta campaigns, because posts that perform organically can be promoted further. Performance campaigns are a separate service that connects easily with social media management. The advantage is that ads and organic content are then run by one team working from the same data. ## Let’s talk it through. Send us a few sentences about what you’re working on. 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