AdScaled / creative digital agency

Graphic design for digital and print.

We create key visuals, social media graphics, print materials and templates your team can use to handle everyday communication on its own. All in a style that’s recognizable at first glance.

Graphic design

Graphic design isn’t decoration. It decides whether people connect your ad with your brand or scroll past it as one of many. That’s why we start by asking where and to whom the visual will be shown, and only then deal with color and typography. A visual that looks great on a monitor won’t necessarily work on a small screen during a fast scroll.

We design key visuals for campaigns, social media graphics, banners, print materials and template sets. We build visuals as a system: from one key visual we derive formats for Instagram, the web, ads and print, and they all hold together. That way not every new format has to start from scratch, and your communication looks consistent.

Our graphics are made by the same people behind your website, content and campaigns. That’s how we built the visual style of our own AdScaled website and of the LootLoom gaming marketplace. If you need a completely new visual identity, we follow up with a rebrand. If you already have an identity, we stick to its rules and develop it further.

What’s included

Key visuals
The main visual of a campaign or season that all other formats grow out of. One idea, many uses. The key visual is the foundation the whole campaign stands on across channels.
Social media graphics
Posts, Stories, carousels and cover images in a unified style. We design them to work on small screens too. The type is legible and the main message comes across even during a fast scroll.
Ad banners
Visuals for Meta and Google campaigns in the sizes you need, with variations for testing. Each variation tests one change, so the results make clear what worked.
Print materials
Flyers, posters, business cards, catalogs and menus. We prepare print files so there are no unpleasant surprises at the printer. We check bleed, resolution and color space.
Templates
Template sets for social media, presentations and documents. Your team can then handle routine materials on its own while staying on brand. We design the templates so anyone can work with them, no design training needed.
Web graphics
Illustrations, icons and visuals for websites and landing pages, exported so they don’t slow the site down. We deliver icons as vectors so they stay sharp on every screen.

How we work

Brief
We find out what the graphics should communicate, where they’ll appear and what materials and brand guidelines you have. The clearer the brief, the fewer rounds of feedback.
Concept
We prepare one direction or several variations of the main visual, and you choose which path to follow. We show each variation in real use right away, for example as a post or a banner.
Development
We refine the chosen direction and roll it out into every format and size you need, making sure the text and the main element work in every crop.
Feedback
We fine-tune the deliverables with you based on your feedback until both the content and the visuals are right.
Delivery
We hand over final files for web, social media and print, and agree on which source files you need.

Who it’s for

Companies whose communication looks different on every channel.

Brands launching a campaign that need a key visual and all its formats at once.

Companies that want regular social media graphics without waiting on an outside studio.

Teams that want to produce routine materials themselves, but from clear templates.

Businesses that need print materials, a menu or a catalog that looks professional.

Tools and technologies

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, SVG and icons, Print-ready PDF, Social media formats, Banners for Meta and Google, Templates

Projects where we do this

AdScaled Web
We turned our own brand into a living digital system.
LootLoom
A playful marketplace for game goods with a seriously dense catalogue.
NORDEN BUILD
A construction company website that brings in inquiries.

FAQ

How much does graphic design cost?
We quote every job individually after a short call about your goals and scope, because every client needs something different. It depends on the number of deliverables, formats and language versions, and on whether we build on an existing identity or create a new style. After the call you get a specific scope and price.
What’s the difference between graphic design and visual identity design?
Graphic design covers specific deliverables, such as a campaign, social posts or a flyer. Visual identity design defines how the brand should look in general: logo, colors, typography and rules. If you don’t have an identity yet, or the one you have no longer fits, we recommend starting with a rebrand. Graphics built on a solid identity are more consistent and faster to produce.
Will I get the source files too?
You get the final files in formats for web, social media and print. If you also need open source files, for example for your own designer, tell us in advance and we’ll include them in the proposal. We organize them clearly so even someone who wasn’t involved in the design can find their way around.
Do you also design for print?
Yes. We prepare flyers, posters, business cards, catalogs, menus and roll-up banners as print-ready files with bleed and in the correct color space. If you like, we can also help you deal with the printer. We recommend a proof before printing, especially for catalogs and larger print runs.
Can you work with our existing brand guidelines?
Of course. If you have brand guidelines or clear rules, we follow them. If something is missing, such as rules for social media, we propose additions that fit the existing style. That way your guidelines stay a living document, not a file nobody opens.
How long does graphic design take?
It depends on the scope and the number of feedback rounds. Deriving formats from a finished key visual is quick; a new campaign concept needs more time. It helps when we get all materials and copy together right at the start. We confirm the timeline before we begin, and if you have a fixed launch date, we plan around it.

Let’s talk it through.

Send us a few sentences about what you’re working on. We usually reply within one business day with a suggested next step and set up a short call.

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