AdScaled / creative digital agency

PPC campaigns on Meta and Google.

We manage ads on Facebook, Instagram and Google Ads, from conversion tracking setup and creative to ongoing optimization. We put your budget where it brings results, not where it just gets spent.

Performance campaigns

We build performance campaigns on data, but we win with creativity. A well-configured account isn’t enough if the ad doesn’t stop anyone. And the best video won’t help if nobody measures what actually brought in the enquiry. That’s why strategy, creative and campaign management stay with one team. Data shows what works, and creative gives people a reason to click.

As a Meta Ads agency, we manage advertising on Facebook and Instagram: audiences, formats, creative testing and remarketing. Google Ads management then reaches people who are already actively searching for what you offer, in Search, on YouTube and across the Display Network. Combining both platforms covers people who don’t know you yet and those already looking for a solution.

A campaign doesn’t end with the click. If a landing page doesn’t convert, we can design and build it ourselves. We set up conversion tracking so you can see how many enquiries or orders the ads brought in, and every month we explain the results in plain language. No jargon and no reports full of numbers that say nothing.

What’s included

Strategy and account setup
We define goals, audiences, campaign structure and budget allocation. We set up new accounts and review and clean up existing ones. The structure has to make sense a year from now, not just on launch day.
Meta Ads
Facebook and Instagram campaigns for reaching new people, remarketing and conversions. We test audiences, formats and placements, and prepare ads for Feed, Stories and Reels.
Google Ads
Search campaigns, Shopping campaigns for online stores, YouTube and the Display Network. We choose keywords by search intent, not just by volume. We also manage negative keywords so the budget doesn’t disappear on irrelevant queries.
Ad creative
Ad videos, visuals and copy are made in house. We prepare multiple variations so we can test what works best, and refresh the creative before your audience stops noticing it.
Tracking and landing pages
We set up conversion tracking and UTM parameters. When needed, we design and build a landing page specifically for the campaign. Without reliable tracking, campaigns run on gut feeling alone.
Optimization and reporting
We continuously fine-tune campaigns based on data: switching off what doesn’t work and scaling what does. Every month you get a clear report showing what the ads cost and what they brought in.

How we work

Audit and goals
We review your past campaigns, website and tracking, and clarify what a result means for you: an enquiry, an order or a booking. That determines what we measure and optimize for.
Tracking
We set up or fix conversion tracking so every decision that follows is based on data.
Creative and launch
We prepare ad variations, set up the campaigns and launch them.
Testing and optimization
We keep testing creative, audiences and offers and move budget to where it works. We make changes based on data, not on mood.
Review
Every month you get a report with the results and a plan for the next period.

Who it’s for

Online stores that want to grow sales and keep the cost of each order under control.

Service businesses that need a steady flow of enquiries from their website.

Local businesses that want to reach people in their area.

Companies that have tried advertising before and aren’t sure it pays off.

Brands launching a new product or website that need to win their first customers.

Tools and technologies

Meta Ads Manager, Meta Pixel, Google Ads, Google Analytics 4, Google Tag Manager, UTM parameters, Custom landing pages

FAQ

How much does PPC campaign management cost?
We quote every engagement individually after a short call about your goals and scope, because every client needs something different. It mainly depends on the number of platforms and campaigns, the scope of creative production and whether tracking or a landing page needs to be set up. Our proposal keeps the ad budget itself separate from the management fee.
What ad budget do I need?
There’s no universal amount. It depends on your industry, competition, goal and what one customer is worth to you. After the kickoff call we recommend a budget that makes sense to start testing with, and we adjust it together based on the first data. The budget can then be increased step by step where campaigns demonstrably work.
Can you take over campaigns from another agency?
Yes. We start with an audit of the existing account so we know what worked and what didn’t. Campaign history is valuable, so we don’t delete the account; we rebuild it gradually. All we need is access to your ad accounts, and we’ll help you set that up. We plan the handover so the campaigns don’t lose performance in the meantime.
How soon will I see results?
We have the first data right after launch, but campaigns need time to learn and test. We only draw solid conclusions once there’s enough data. We don’t needlessly reconfigure campaigns that are still collecting data, because the learning would keep starting over. The pace depends on budget and industry, which is why we won’t promise results before we see them in the data.
Who owns the ad accounts?
We set up ad accounts in your company’s name, or work in your existing accounts with access for our team. The data and campaign history stay with you, even if you decide to end the engagement. You also see the ad spend directly in your own account.
Do you create the ad creative too?
Yes, and it’s one of the things that sets us apart. We create ad videos, photos, graphics and copy ourselves in house, so we can quickly adjust the creative based on what the data shows instead of waiting on an outside studio. The same team can also design the landing page the ad leads to.

Let’s talk it through.

Send us a few sentences about what you’re working on. We usually reply within one business day with a suggested next step and set up a short call.

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